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How to interpret sales data and reports.
Overview
Airsoko’s analytics dashboard provides sellers with valuable insights into their sales performance, customer behavior, and product trends. This guide will help you understand how to interpret the data available in your seller dashboard.
Key Metrics to Monitor
- Sales Overview: Track your total sales, revenue, and number of orders over a specified period.
- Top Products: Identify which products are selling the most and at what price points.
- Customer Demographics: Get insights into the location, age, and preferences of your customers.
- Traffic Sources: See where your store’s traffic is coming from (e.g., social media, search engines).
- Conversion Rates: Understand how many visitors are turning into paying customers.
Using Reports
- Download detailed sales reports to analyze performance over time.
- Use these insights to adjust your pricing, inventory, and marketing strategies.
Next Steps
Regularly reviewing your analytics can help you make data-driven decisions to grow your business.